Fashion Copywriter in Melbourne

Email marketing is still the #1 ROI channel. And fashion brands who use it to their advantage are always one step ahead.

I write welcome sequences, launch funnels, and weekly campaigns that:

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• Get above industry open rates to get as many eyes on your digital offers and products as possible
   

• Turn browsers into buyers (and loyal fans) with an authentic, storytelling email marketing approach
   

• Run in the background while you focus on content or clients and finally have an evening OFF work

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Sales pages are like digital secret societies. If yours doesn’t speak to your dream client’s secret language, they’ll never join (and will just click away).

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Let me write your high-converting sales page, complete with:

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• Strategic research + audience insights that hit your target audience’s pain points
   

• Story-driven copy using proven frameworks to sell the transformation of your service, not just the solution
   

• Clear CTA and upsell opportunities to scale your business using smart and strategic methods

I’ve written Meta ads that consistently outperform the industry average (5–10% CTR vs. the 1.5% norm).

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This is perfect for:

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• Fashion brands running paid campaigns who want more eyes on their products and offers
   

• Creators launching a product or growing their list who want to add fuel to the fire and grow FAST
   

• Agencies looking to scale client results - more eyes on the offers = more sales

Your lead magnet is the *first date* of your funnel. It can be unforgettable for both the right and wrong reasons. I’ll help you create a freebie that attracts the right people and leaves them wanting more.

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Deliverables can include:

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• Lead magnet copy and design (guide, checklist, quiz, or offer) that’s tailored to your ideal audience’s pain points
   

• Landing page and sign-up flow to get the best ROI of your lead magnet]

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• 3–5 email nurture sequence so you can start building trust and gently selling to your list

Whether it’s a Reel, brand video, or email launch sequence, I script videos that feel authentic but sell strategically.

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You’ll get:

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• Hook-driven opening lines (this is the most important part of ANY video) - and there’s proven strategies that work I will use here
   

• Story arcs that keep people watching - people buy with emotion then justify with logic. I’ll help hook them with the heart and then get their logic onboard
   

• CTA copy that drives traffic or sales. Clear calls to action to make sure you don’t miss ANY potential lead or sale 

Strategic blog content isn’t just for clicks, it’s for building authority, nurturing leads, and driving traffic to your services and products.

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I create SEO blog posts tailored to high-intent search terms in the fashion, creator, and email marketing space.

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Here’s what’s included:

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• Keyword research and topic strategy to make sure you’re addressing a genuine search query
   

• SEO-optimised, original blog writing so your content sounds like YOU, not ChatGPT and is an authority piece to position you as the go-to expert in your field
   

• CTAs that lead readers deeper into your funnel - you run a business so I understand that each blog post needs to get your reader closer to buying