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About

About
You’re here because you know your brand deserves more...words that create connection, build trust, and drive results.
THAT’S WHERE I COME IN.
The fashion industry is a different beast
AND I KNOW HOW TO TAME IT
I’ve always been obsessed with writing, fashion, and building businesses. At seven, I was making Bratz spin-off books and trying to sell them to family. Now, I channel that same entrepreneurial energy into helping fashion founders and digital product creators get more clicks, sales, and signups with words (that sell).
With a background in fashion design and over a decade of writing experience, I’ve worked across the fashion industry - from sustainability and styling to tech and circular economy. I don’t just write copy. I get inside your customers’ heads, get to know them better than their therapist knows them, and help you communicate with them in a way that feels personal, conversational, and true to YOUR brand voice.
These days, I specialize in launch copy for course creators, fashion entrepreneurs, and digital brands who want clear, high-converting messaging across every step of the customer journey.
If you're building or launching a digital offer, we’ll get along.
Here’s what we can do together:
✨ Sales-focused, story-driven copy that converts without sounding pushy
✨ Strategic messaging that aligns across your funnel and brand voice
✨ Apply industry insight from 50+ client projects and my own fashion background to YOUR business
✨ Build a long-term partnership focused on growth and results

Team

Dessi
BUSINESS ASSISTANT

Ale
DESIGNER

Salumi
COPYWRITER

Why You’ll Love Working With Me
Your story isn’t just a collection of pretty pictures. It’s the soul of your brand. And if it’s not hitting the mark? That’s a missed opportunity.
I specialise in creating content that speaks directly to your audience’s deepest pain points while making sure your unique voice shines through.
Want to take your business from “meh” to unforgettable? Book a call below.
EFFICIENCY WITHOUT THE STRESS:
Content creation shouldn’t leave you stressed. I simplify the process and deliver premium copy that fuels your growth without the guesswork.
RESULTS THAT YOU CAN MEASURE:
My clients get emails that get replies, ads that get clicks and newsletters that get engagement. It's all about on-brand, strategic and consistent content.
YOUR BRAND, YOUR VOICE:
Your business is one of a kind, and so is the messaging I craft for you. Every word is strategised to fit your vision, values, and business goals.
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