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Bringing Circular Clothing Co. to Life with

Strategic Content and
Creative Flair

“Evelina played a pivotal role in building our brand from the ground up, developing an engaging tone of voice based on thorough research. She created outstanding website copy, complemented by key email flows and unique illustrations that perfectly captured our concept and brought it to life visually and in copy. Her professionalism, meticulous attention to detail, and excellent communication made her an absolute pleasure to work with - I would highly recommend her!”

— Alon Dukovsky, Founder, Circular Clothing Co.

CHALLENGE

Circular Clothing Co. was in pre-launch stage. A new preloved fashion platform with a bold mission (and look) to redefine how Gen-Z shop for pre-loved fashion. The company needed copy to go with their new branding to launch with a BANG while standing out in a market of resell platforms.

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The founder requested a large number of marketing copy, starting with a detailed website copy, email campaigns, blog posts for SEO and a loyalty program that encouraged repeat customers while aligning with the brand’s circular goals.

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SOLUTION

Evelina didn’t just tackle the ‘copywriting’ challenge—she embraced the entire marketing strategy. She worked closely with the founder, turning vague ideas into a concrete, impactful strategy that oozed the Circular Clothing Co. ethos.

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Here’s how Evelina delivered a cohesive, standout brand presence for Circular Clothing Co before launch day even arrived:

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  • Website Copy that Speaks Like a Gen-Z: Evelina wrote strategic, SEO-friendly website copy that balanced storytelling and facts. The tone perfectly embodied the brand’s bold, playful, yet purpose-driven identity, positioning Circular Clothing Co. as ‘the cool, sassy fashion bestie everyone wants to hang out with.’ 

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  • Email Strategy, Copy, Design, and Implementation: Evelina rolled out a custom email ecosystem, giving the brand a strong start. From welcome sequences to promotional campaigns, every email was designed to delight, engage, and drive action. Evelina worked closely with her graphic design team to make this happen. 

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  • Elf-Branded Custom Illustrations: Evelina leaned on whimsical, unique illustrations to bring the brand’s voice to life visually. These bespoke designs added a playful (and fashionable) touch to the website and email materials, making it truly memorable.

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  • Blog Post Expertise: Evelina ghostwrote thoughtful, educational blog posts on sustainability and wardrobe curation to establish brand authority. Each piece was a mix of relatability, expert insight and SEO–all written in the now-signature Circular Clothing Co. voice.  
     

  • Loyalty Program Rollout: Evelina supported the founder in building the loyalty program on YotPo to create a channel to promote long-term customer engagement through a circular perks program (think cashback and rewards for recycling returns and social media mentions).

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Through regular check-ins and a collaborative process, Evelina ensured every deliverable reflected the founder’s vision while breaking new ground in the circular fashion space.

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120%

growth in social media engagement within three months.

35%

increase in email click-through rates with better segmented, personalised campaigns

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press feature in publication with target audience,

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A community-driven brand identity that doesn’t just tell a story but invites their audience to be part of a movement.

RESULTS

Fashion-obsessed Gen Z consumers have never seen a preloved platform like this before!

Evelina didn’t just provide marketing services—she became a shaping force behind Circular Clothing Co’s personality. Every piece of content and design reflected not just where the brand stood but where it was going.

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